I'm sure you have all seen the pictures and videos of people dressed in Mario character costumes, racing around the streets of Tokyo in go-karts that are made to look like actual Mario Kart cars. I, like probably most of you, just assumed that this was a bunch of YouTubers messing around for the sake of amusing content. It turns out that's not the case, and there is an actual company in Tokyo who have made a business out of organising these races for people to come and take part in. You can apparently rent different karts and different character costumes from the legendary franchise to go head-to-head against your mates. Had I not seen the rest of this story it would have been on my to-do-list for when I go to Japan!
Nintendo have obviously been aware of another company piggy-backing their brand to market themselves as a real life Mario Kart experience, and took a stand against it. Nintento have recently won a law suit against Tokyo-based 'Mari Mobility Development' worth 500 Million Yen (£3.5 million). This lawsuit has been going on for nearly 3 years now, but with various stories of karts being involves in accidents and just generally someone else ripping off their brand, it's not hard to see why this lawsuit ended in favour of Nintendo.
A statement on the Mari Mobility website says they are "closely examining the contents of the ruling while deciding on our next course of action". It looks like they're not giving up on their dream of running real life Mario Kart events. Nintendo on the hand seem keen to squash this company altogether, issuing their own statement saying they "will continue to take necessary measures to protect our company's brand and intellectual properties which were created through years of efforf".
Surely the only fair result for the people right now is that Nintendo set up their own version of these events worldwide? Come on Nintendo, give the people what they want..